To launch their new super premium sauce brand, Italian pasta-brand Barilla tasked We Are Social with developing a creative campaign that would reignite consumer excitement around red sauces, in a distinctly modern way that would distinguish us from competitors.Through OLVs, cinemagraphs, and dynamic stills, our campaign came to life to visually underscore the artfully balanced taste of Barilla’s new line of handcrafted, premium tomato sauces—Vero Gusto.

The assets were created specifically for Barilla’s paid social campaign, but were also amplified across organic social, programmatic, print, and on the brand’s new Vero Gusto website.